The desire to bring an edgy, urban, and aesthetically neo-industrial porcelain tile to the table propelled us forward while creating Core. Concrete is everywhere; we walk, drive, and dance on it but seeing it so frequently has erased its significance from our minds. Although we may love the minimalistic and inner-city look of concrete, the concrete industry is a top contributor of carbon dioxide, a significant greenhouse gas and that does not align with our core values. Core is comprised of 40% recycled content, is made from locally sourced, natural materials, and contains no VOCs, PVC, or Formaldehyde, commonly found in other flooring options.