Rustic Stone

The striking and present neo-industrial cement-look, combined with a rural natural stone expression. The desire to combine and fashion a contemporary, yet classic stone-look tile propelled us forth in creating Rustic Stone. Aesthetically we aimed to pay reverence toward the striking and present neo-industrial cement-look, combined with a rural natural stone expression. Simply, we've designed a modern reinterpretation of a rustic stone floor with a twist.

What gives Rustic Stone its personality is the meeting of two different design languages. The surface carries the worn, imperfect character associated with old stone floors while introducing the raw simplicity of cement. This balance makes the collection especially interesting alongside tactile materials such as timber, plaster, metal, and natural textiles. Instead of becoming the focal point, the porcelain tile creates a textured architectural foundation that allows a room to feel relaxed, layered, and naturally established.