Core

The desire to bring an edgy, urban and aesthetically neo-industrial porcelain tile to the table propelled us forward while creating Core. Concrete is everywhere; we walk, drive and dance on it but seeing it so frequently has erased its significance from our minds. Although we may love the minimalistic and inner-city look of concrete, the concrete industry is a top contributor of carbon dioxide, a significant greenhouse gas and that does not align with our core values. Core is comprised of 40% recycled content, is made from locally sourced, natural materials and contains no VOCs, PVC or Formaldehyde, commonly found in other flooring options.

Core’s beauty lies in its irregularity. Faded patches, subtle mottling, and layered mineral-like effects break up the surface, giving the concrete look a sense of history rather than a flat, uniform finish. These details make it especially suited to industrial, minimalist, contemporary, and modern organic spaces, where its understated texture can sit quietly alongside wood, metal, stone, and clean architectural forms.